Over the past year, I have had the pleasure of collaborating with the artist Joseph Petry to enhance his online content and develop a press release in preparation for his current exhibition, Freeing Mind Chaos. Joseph’s art carries a profound story, and our work together focused on conveying this depth to his audience online and in person.

Freeing Mind Chaos by Joseph Petry

In preparation for this exhibition, we crafted promotional materials.  In these materials, we highlighted the unique opportunity to meet Joseph in person.

Freeing Mind Chaos
ArtWorks Gallery & Studio, 236 Penn Ave, Scranton, PA
October 4 – 25, 2024

Joseph firmly believes that people experience art best in person. And this exhibition allows him to engage directly with viewers and share the stories behind his mixed-media works.We worked to translate that experience into an engaging online presence without losing the intimate connection he fosters through his artwork.

Building Confidence and Connection: Bringing Joseph’s Art and Story to Life

As Joseph explained, one of the most unexpected yet rewarding aspects of his artistic journey has been the confidence he’s gained as people experience his work firsthand. This confidence fueled his creative process.  It also drove our efforts to convey that same energy and emotional bond to a broader audience. He believes that success comes when the experience of art transforms both the artist and the viewer. This belief has become central to his branding.  By helping him share his story compellingly and authentically, we supported his growth as both an artist and a communicator, fostering a stronger connection between his art and those who experience it.

Joseph’s story continues to unfold, and I’m honored to help him grow creatively and professionally. His journey reminds us that great art is not only about creating beautiful works but also about sharing an emotional bond that enriches both the artist and the audience.

Visit www.petryfineart.com for more information about the artist.