Do you want your art to be a business or a hobby? If your answer is “hobby”, great! I’m guessing, though, if you’re on this blog, your answer is more likely “business”. For those of you who say business, here are seven ways to start a solid art business.
1. Produce a solid and consistent body of work.
2. Figure out what will differentiate your work from other artists. You will be competing for eyes, attention and money. Find something to make you and your art stand out from the pack.
3. Have a vision. Put together a picture of what your successful business looks like. Every decision that you make should work towards your vision for your business. Always be asking yourself, does this piece of art, this event, or this activity improve my business and move me towards my vision?
4. Make a plan. Figure out how you will get in front of buyers and collectors. There are many ways to do this. Start with what you are naturally good at doing. If you like to meet new people, then consider some networking opportunities. If you have a gift for writing and media, then consider starting with a blog about your work. Become great at what you’re already good at doing.
5. Have systems. Figure out what works for you and put systems in place that allow you to repeat those actions consistently over time.
6. Build relationships. Make a point to meet new people and then make sure to stay in touch with them.
7. Follow up with everyone who shows interest or purchases your work.
8. Be patient. Stay true to your vision, but don’t be afraid to tweak your plans and systems as you go.
