How to Choose the Perfect Email Newsletter Template for Your Art Business
Email newsletters are invaluable for you to connect with your audience. When setting up your email marketing system, choosing and using a consistent template for you to use each time you send a message, makes it easier to communicate effectively on a consistent basis.
Set up your email marketing system.
If you subscribe to my weekly newsletter, you might notice that it looks consistent from week to week. This is because I have a simple pre-designed template that I use to create my messages. I use the same header and information is presented in the same format each time I send a message. This system allows me to easily create my messages, without having to recreate the wheel.
What’s a Template?
A template in email marketing is a pre-designed layout or structure for creating email campaigns. It includes placeholders for text, images, links, and other elements.
Using a template helps to maintain a consistent and professional look for your messages. Templates will also save you time and ensure consistency across your campaigns. They are customizable, allowing for the insertion of unique content while adhering to the established design, which enhances brand recognition and the overall effectiveness of your email marketing efforts.
But with countless options available, how do you choose the best template for your art business? Here’s a guide to help you navigate the process.
How to Choose Your Email Template
Know Your Artistic Brand Identity
Your email newsletter should reflect your unique brand identity. Choose one that aligns with your colors, style, and aesthetics. Consistency is key to building recognition and trust among your readers.
Consider Layout and Content
Different templates offer varying layouts for content placement. Think about the content you’ll be sharing—new art, blog posts, or event updates—and select a template that presents your content in an engaging and organized manner.
Mobile Responsiveness:
Choose a mobile-friendly design for today’s mobile-centric world.
Visual Appeal
Look for templates that allow you to showcase your artwork, photography, or visuals prominently.
Customizability
While templates offer a starting point, the ability to customize is crucial. Choose a template that allows you to tweak colors, fonts, and layouts to make it your own.
Call-to-Action
Whether selling art, promoting an event, or sharing a blog post, ensure your chosen template provides ample space for clear and compelling calls to action.
How to set up your template.
In a couple of weeks, I’ll post the steps to choosing and setting up your template in your email marketing platform. Join my weekly newsletter here so you won’t miss the post.
More Resources
Want to learn more about email marketing for an artist ? You might like Building an Email List for Your Art Business.
