Artists learn from other artists. You learn from them when you take workshops, attend artist talks, and invite them to demo before your art club. When it comes to blogging and building a web presence for your art business, you can learn from them as well.
Taking time to look at other artists’ web strategies and evaluating the strengths and weaknesses can give you ideas on how you can improve your efforts.
Learning and Inspiration from other Artists
You aren’t looking to copy them. Instead, you are looking for inspiration and ideas that might work for you as well. Using someone else’s work to motivate yourself and come up with new ideas is useful if you work towards unique ideas. It is a great way to evolve towards something that is uniquely yours. But stealing content — text, images, artwork, taglines, and so on — is not appropriate.
Areas to consider when you are visiting the blogs and websites of other artists.
Content
What kind of information are they sharing with their audience? Could you share information along a similar line with your audience?
What kind of voice are they using to speak to their fans? Could this help you to develop yours?
What makes you want to take a closer look?
Do they connect to any other interesting sites that are relevant to their work?
Are they using videos? If so, do the videos give you any new ideas of how you could present your work?
Blogging
How often are they posting?
How are categories and tags used, organized, and displayed?
Do they post series that include several articles or pieces?
Are they posting things other than images of their work, such as reviews of websites, books, or podcasts?
Learn and Make it Yours
Take what you’ve learned and use it to beef up your blog and website — all the while focusing on creative work that is uniquely yours.
