Here are some marketing ideas for your Monday morning.
Seven Art Marketing Ideas
1 – What do you do with work that doesn’t get noticed or sold for one reason or another? This doesn’t mean the work is not great. And, you might be ready for it to move on. Offer a studio closet or clean out special. Set up a specific page for a “closet” collection of older work that might interest your clients.
2 – Have you wanted to make videos but are a little overwhelmed at the thought of putting a video production together. Can you start with a small step? Consider filming a one-minute art lesson offering a quick snapshot at something you do. Then, post your video to your blog and social media.
3 – Engage with your followers. End blog posts with I would love to get your comment on this piece? Email me or leave a comment below.
4 – Do you create scenes of places that might be familiar to your followers? Write a “guess where this” is blog post. Encourage your followers to write to you with their guess. You might start a conversation with someone new.
5 – If possible, figure out ways to offer your work at different price points. One way to do this is through a print on demand service such as Fine Art America. Fans can purchase your work in reproductions such as home decor, phone cases, and more. It’s an excellent way for people who aren’t in the market for original art to appreciate and enjoy your work.
6 – Create a web page devoted to images of your work hanging on your collectors’ walls. Ask them to send you photos of work in situ so that you can showcase it on the page.
7 – Make sure your website works well on mobile devices. For many people, their phones are more convenient and easier to use than their computers.
Do you have a marketing idea that you’d like to share? Send it to becky@artisan-advantage.com.
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