Here are some art marketing ideas for your Monday Morning.
Seven Art Marketing Ideas
1 – Use the power of video to grow your art business by creating a YouTube channel. Then, you can upload videos of demos, a visit to your studio, or creative slideshows featuring collections of your work.
2 – Create a Google My Business account. It lets you show up on Google Maps, and it’s free.
3 – Have an experimental mindset. Do you want to try a new platform or have an idea to market your work but are afraid to leap? Try something new for a time and be willing to let the chips fall where they may. This mindset can help with procrastination and might open up a whole new opportunity for selling your work. An experimental mindset led to this.
4 – Do you create a line of functional art (think ceramics and glassware)? Consider setting up a wedding registry on your site. You can do this right from your website using password-protected pages for each registrant. In addition to encouraging more sales of your work, you might make some new fans for your work.
5 – Resist reducing prices. In my work with artist Robert Yonke, we increased prices in 2020 and continued selling art. Look around when you are shopping, the cost of most goods is not going down, Neither should the price of your work. If you do have art that you would like to move out, consider limited time only sales where you create a sense of urgency to encourage sales from people who love your work.
6 – Stay organized. I use and am an affiliate for Artwork Archive. It is probably my number one favorite tool for managing an art business. In addition to organizing your work, you can create custom viewing rooms, keep track of your clients, maintain a history for each piece of work, plus much more. Give it a try with a free trial period.
7- Participate with your state or town’s artist registry. Most of them are free and will allow you to create a detailed public profile about you and your work. An artist registry is just one more opportunity to get found.
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