Here are some marketing ideas for your Monday morning.
Ten Art Marketing Ideas
1 – Make a promotion plan for 2021. Identify different holidays and events that you can market around. Consider planning out blog posts, flash sales and other ideas to promote your work around these events.
2 – Instagram has recently become more search-friendly. Make sure you are using relevant keywords in your posts.
3 – Make sure you are collecting contact information from ALL of your customers so that you can stay in touch.
4 – Do you have an elevator pitch? Work on a quick statement to keep in your back pocket for when you need it. You might not be presently riding elevators, but there are other ways to use it, such as in email introductions and your social media profile. You will be surprised how often you can use it.
5- Do you have testimonials from clients about your work? Add them to your website. Feature them in a blog post.
6 – Don’t underestimate the importance of your bio. Make sure you add it to all of your social media profiles and your website. Consider that 50-word statement mentioned above.
7 – Come up with a list of seasonal keywords to weave into your blog posts to stay relevant and current with what’s going on in your clients’ lives.
8 – Do you create work that you can offer together as bundles for a small discount? Grouping multiple items together can encourage sales.
9 – Are you serious about selling to interior designers? Consider setting up a profile on Houzz.
10 – Always remember to follow-up. Have you answered all their questions? Was the client happy with the results? Can you stay in touch?
Would you like weekly updates with information like this to help your art business? Sign up for my mailing list here.
If you’re signed up for my email newsletter and NOT receiving my weekly updates, please check your spam folder.
