Here are some marketing ideas for your Monday Morning
Six Art Marketing Ideas
1 – Write a blog post about your past year. How did the pandemic affect your art and your business? Have you learned or gained anything during this time? Is it something you feel comfortable sharing? Several artists that I follow have shared this through a blog post or email newsletter, and I appreciated hearing from them on this. Do the same if you feel moved to do so for your audience.
2 – If you use WordPress, install the free plug-in Yoast SEO to help you optimize your site and posts for search with the best keywords. I use the free version and LOVE this tool.
3 – Also, on the subject of search, if you have a presence on Etsy, drive traffic to your shop by using the keywords feature in your product profiles.
4 – Mother’s Day is coming up and it’s one of the biggest gifting holidays. Can you market your art around this holiday?
5 – Consider planning your marketing content six to twelve months in advance. Think about the seasonal opportunities and events that will be coming up over the coming year and add them to your plan. This activity will make the process of creating content easier as your year progresses.
6 – Avoid “art speak” in your communications. Readers want to understand all about you and your work. The best way to do that for the largest audience is to present it in simple terms.
Get More Art Marketing Help
Would you like weekly updates with information like this to help your art business? Sign up for my mailing list here.
