Here are some marketing ideas for your Monday morning.
Five Art Marketing Ideas
1 – When strategizing about press releases – consider your college alumni magazine. Whether or not you went to the school for a fine arts degree, the information is still newsworthy, and your life experience has informed your work.
2 – Claim your social media handle before you start posting on the platform. Here is how and why to do this.
3 – If you’re getting ready to open your studio, you should read this from Artists Network.
4 – Authority is something that may cause someone to purchase your work over that of another artist. Build your authority by making sure you don’t leave out important information on your website. Authority building information includes:
- Your education.
- Any awards you’ve received.
- Classes you’ve taught.
- Exhibitions that you’ve won.ar
Don’t worry if you are starting out and don’t have much to add to the list. Blogging regularly about your practice is another way to garner authority.
5 – Yes, artists are on TikTok. If you want to jump in, go here.
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