Here are some marketing ideas for your Monday morning
Four Art Marketing Ideas
1 – Can you offer royalty-free downloads as a source of revenue directly from your site? Or, paid downloads can be a good option for interior designers, publishers, corporate art buyers, and others searching for specific images for a particular project or decor. You will have to come up with a licensing agreement. You can keep it simple by making it royalty-free, which means they only pay for the image once. Then, you outline the access they can have for the use of the image after that.
2 – Offer a personal appointment for local customers who prefer minimal interaction and distant customers wishing for individual attention. Allow clients to schedule a private session with you, in-person or virtual, to look closely at the pieces they are considering. This approach allows you to discuss the stories behind your work and help them to find the perfect piece for purchase.
3 – Do you have a business where you are serving two distinct audiences? For example – you may be a fine art photographer and also provide work for an industry such as real estate. Don’t hesitate to maintain separate profiles on social media. Yes, there can be some overlap and cross-marketing, but defining these platforms can help you attract customers rather than confuse an audience.
4 – Be available to your fans. Having an online presence means that people around the world can discover your work 24/7. To make the most of this opportunity, you must be accessible. Make it a habit to respond to all art inquiries that come in overnight. Make time on your schedule to speak with people or set up Zoom meetings. It may be outside regular business hours for your time zone, so consider this when setting up your schedule.
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