Here are some marketing ideas for your Monday morning.
Seven Art Marketing Ideas
1 – Consider an off-holiday flash sale for your work. Flash sales work great for impulse buys and to increase sales during slower times of the year. Choose a short time period, announce your flash sale on your site, and then through marketing channels such as your email list. You can select a specific body of work and even target a select group of clients for the sale. I ran a flash sale for Robert Yonke a few years ago, and we were able to sell some work that had previously not attracted much interest. Don’t sell inferior work that is not up to your usual quality, but instead, offer older work that you’d like to find a home for or a special series created just for the flash sale. If you don’t like the term flash sale, call it a limited-time-only sale.
2 – When strategizing about media outlets to send press releases, consider publications produced by vendors you use. Do you only use a particular company for a unique tool or material? Do they have a blog or email newsletter? Pitch them for a feature story about you and your work.
3 – Gain exposure for your work by submitting an article for consideration to art magazine websites like Ladder and Key.
4 – People are searching for local businesses. Build out your Google Business profile.
5 – It’s almost April 1st and the start of a new quarter. When planning for your business, I like to use rolling quarters—no better time to start than now.
6 – If you use Instagram to market your art, make your account public so users can see your profile and content.
7 – When using Facebook to promote your art, set up a separate business page from your personal profile. Then, claim or create a recognizable URL, like www.facebook.com/artisanadvantage, rather than the randomly assigned numbers Facebook will assign you.
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