Here are some marketing ideas for your Monday Morning.
Six Art Marketing Ideas
1 – Digital connections were necessary this year. And they will continue to be important. But, now that things are re-opening, don’t forget the value of in-person interaction and find opportunities for personal connections if possible.
2 – When presenting work online, include photos that show the scale of your work. I like Artwork Archive for a portfolio, where you can offer multiple images of each piece of art.
3 – Get a bigger bang for your buck in your social media profiles with a link in bio page.
4 – While you’re at it, give your social media profiles a good spring cleaning. Make sure all of your contact information is up to date. Add upcoming events and update sold art. Update anything new about your business.
5 – If you’re not already using email marketing, start now.
6 – When using Pinterest, separate your work into dedicated boards—segmenting your art by subject matter, medium, or other categories. Well categorized boards make it easier to navigate your boards and find your work.
Learn More
Monday Morning Marketing Ideas is a weekly blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing.
For even more ideas and information, join my weekly newsletter here.
