Here are some marketing ideas for your Monday morning.
Five art marketing ideas.
1 – If you have a live exhibition set up, you can also turn it into a virtual show. Photograph it and then make it available online for people who can’t visit in person.
2 – Take advantage of what others are saying about your work by adding a press page to your artist website. Provide links to articles, blog posts, and other media mentions that lend credibility to your work and give people more information about you as an artist.
3 – When referencing your website’s pages and other internal information in blog posts, make sure that you use hyperlinks to make them easy to access. Internal linking also helps with SEO.
4 – Demographics vary, sometimes widely, for social media usage. Make sure you are investing time in the platforms that make the most sense for reaching your target audience.
5 – When visiting with customers and fans in person, make sure you invite them to subscribe to email newsletters and social media profiles. You can encourage tagging while they are with you by offering a special gift as a thank you.
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Monday Morning Marketing Ideas is a weekly blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing.
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