Happy New Year
It’s a new year and a new decade! With all this newness, I’m excited to announce a new focus for Artisan Advantage. Effective immediately, my content will be devoted to teaching artists and creatives how to use blogging to build a visual art business.
Why the change?
As I posted about in My Latest Project, I recently revamped my father’s website and blog. Before starting that project, I felt I needed more focus in my business. I enjoyed sharing information on topics such as creating a vision, constructing an art business plan, planning, time management, pricing, and social media marketing. But the subject matter was too broad, and I was having trouble delivering consistent content. My mind was all over the place.
So with this in the back of my mind, I started the work on my father’s site. Through this work, I decided it was time to focus on building an art business through blogging. It’s an area where I would like to help artists for the following reasons.
1 – I love to blog.
I’ve had experience blogging in a couple of different industries, and I have always enjoyed that work. It was the primary marketing tool that launched my father’s art business in 2007. Blogging is my nerdy passion, and I want to share it.
2 – Most artists overlook the value of blogging in their business.
They either consider it a waste of time, or something they are not equipped or know enough about to do. I firmly believe that both of these things are false and want to help change minds about this.
3 – Blogging is something that every artist can use to further the, no matter the medium, project, or career stage.
4 – Focusing on blogging will help me to deliver more consistent content.
As mentioned earlier, the broad topics of “art marketing” and “visual art business”, I often struggled with what kind of information to provide in my blog posts. This focus will allow me to deliver you consistent, useful content.
So, effective immediately, you will be learning everything I can tell you about how to build a blog and use it for your art business.
What if you don’t want to blog for your art business?
Even if I can’t convince you to blog about your art, you should have a web presence for your art business. I assure you that much information provided will also be useful for any artist with a website.
But what about other art business topics?
You still need knowledge on essential art topics such as licensing work, working with galleries, or selling prints. I will refer you to experts and information that I have found in the course of my business. Look for me to share at least one new resource with you a week in an area outside of blogging. And, the Artisan Advantage Book Club will continue, so stay tuned for reading suggestions and a chance to win a book.
Follow and Share
I hope you will continue to follow my work and share this website with any artists that you think could benefit from my information.
Here’s to a great 2020! Let’s go get it.
