How Did You Find My Work?
You can learn much by asking your art buyers this simple question.
Have you been having success working your art plan? If so, do you know which marketing channels and efforts are bringing you customers? There’s a simple way to find out which of your activities are working for you; just ask the buyer one question; “How did you find my work?”
Knowing where your business is coming from helps you make smarter decisions about where to spend your time and money marketing. The only way to get this information is to find out for yourself by asking.
With the endless marketing opportunities the Internet now gives artists, it’s even more critical for you to know where your business is coming from. Also, it’s rewarding to learn how a collector found you and why they chose your work. It lets you know what you’re doing right. How can you know what’s drawing people to you if you don’t ask them?
Ask all people who call, e-mail, or attend one of your events how they heard about you and your work. When you determine where your clients are coming from, you’re better able to target the right people.
And, you might be more inclined to do this if business has been slow, but don’t forget to ask when sales are brisk. Asking this question helps to make sure that you are on the right track. You will learn which efforts are paying off the most, and you can devote more time there, and maybe pull back from areas that do not seem to be bearing as much fruit.
