For today’s visual artists, the good news is that many resources and platforms exist to market and sell art both in-person and online. Most of the artists I work with are trying out some of these tools and having some selling success. Their challenge comes in putting together a marketing system that effectively makes the most of time and money spent in their business. They are looking for a way to manage all of the marketing activities required for a successful creative business.

Artisan Advantage’s Foundations Program guides artists through setting up a manageable system that becomes a focused hub for a thriving art business. While the system is web-based, it supports all of their marketing activities, including in-person events such as exhibitions, studio tours and art festivals.

Once you’ve established your foundation, you need to make a plan to stand out in the crowded art market. How will your work get noticed amongst the noise?

Applications is where you work to plot your unique path to growing target audiences who love, share, and purchase your work. In addition, Applications teaches you to apply unique and customized marketing strategies in your creative business. 

This program works to customize a unique plan of attack for your art business.