Did you set some goals for your art business for 2024?  

Setting goals is crucial to success in any business, including with an art business.   In Charting Your Art Business Progress we talked about setting SMART goals.  SMART stands for Specific, Measurable, Achievable, Relevant, and Time-based.  Applying these principles can significantly enhance the effective use of goal-setting.  

 

Specific

 Instead of a vague aim like “sell more artwork,” a specific goal could be “increase monthly art sales by 25%.”

Measurable

Measurability involves quantifying your objectives, such as tracking the number of artworks sold, the revenue generated, or increased social media engagement.

Achievable 

Achievability is vital to prevent setting unrealistic goals that might discourage you in the long run.  While aiming high is admirable, set challenging yet feasible goals within your resources and capabilities.  

Relevant 

Relevance ensures that your goals align with your art business’s vision and mission. They should contribute to its growth and success.

Time

Time-based goals have a set deadline, creating a sense of urgency and accountability. For instance, setting a goal to “launch a new collection in four months” provides a clear timeframe.

Make all of Your Goals for Your Art Business SMART Goals

In an art business, SMART goals could include increasing online presence, expanding into new markets, enhancing customer engagement, or refining artistic skills. 

By implementing SMART criteria, you can establish clear objectives, track progress effectively, and move your business toward growth and success. 

Get help with your 2024 Planning.

I just released a Guide for creating a 12-month action plan, based on my Charting Your Art Business Program.  This Guide consists of a PDF and video recordings and covers SMART goal setting.  Learn more about the Guide here.