Did the pandemic catch you off guard? It sure got me! I think it did most of us in many areas of life. In business, some were prepared better than others to weather the storm. While most of my business is online, I was still not adequately prepared to pivot everything to an online model.
Art Sales During a Pandemic? Yes!
For my artist father’s business, however, we were prepared. He enjoyed consistent sales during the pandemic and he sold several pieces of original art while people were under stay at home orders. Many people were redecorating and shopping online while stuck at home – artists who were in a position to get in front of people online benefited from this trend. As you may have read in my prior posts, the crux of his marketing efforts stems from his blogging system. Thankfully, this system did its job during this time.
Get Serious about Putting Your Art Business Online
If you’re serious about selling your work, you should have a heightened sense of urgency to beef up your online presence. Being “online” is not a silver bullet for success. You still have to do the work.
My recommendation is to set up your artist blog to be the focal point of your marketing efforts.
In addition to setting up your artist blog, here are three other immediate actions that you can take to beef up your web presence.
Make Sure Your Website is Up To Date
What do people find if they look for you online? Will they find up to date information or a neglected website with blog posts dating back to 2012? If you currently have a website, then make sure that all of your information is up to date, including the best way to contact you and pricing.
Start an Email Newsletter.
Get in the habit of sending an email newsletter at least once a month to your fans and followers.
Get Active on Social Media.
Promote the same message and theme as your blog with the ultimate goal of driving people back to your site. Start with one channel and stick with it.
This post isn’t to make you feel bad, because it’s never too late to start! It’s a reminder and encouragement not to put off working on your online presence any longer. Artists can no longer afford to ignore this area of their business.
For more information on blogging for your artist business and other marketing ideas, please subscribe to my newsletter. For help with your artist blog, read more about my Artist Blogging Services.
