When building an artist website, focusing on sharing a comprehensive portfolio and showcasing your best work is natural. With so many details to consider, don’t overlook adding sufficient contact information to your site.
The Contact Page: More Than Just an Afterthought for Your Web Presence
You might think everyone has a contact page. As someone who reviews countless artist websites, I see that many lack any way for people to get in touch. Even a simple email address is better than nothing.
But simply having a contact page isn’t enough. Read on for ways to make the most of this area of your website.
Beyond the Basic Form
A standard artist website contact page usually includes a form, which is a great start. But consider adding these elements:
Your Email Address: While some artists prefer to keep email communication through the form, I recommend displaying your email address directly. It offers another avenue for contact.
Your Phone Number: Some people still prefer phone calls if you are comfortable sharing your number. You can be ready for them by offering this information.
Social Media Links: Make it easy for people to connect with you on their preferred platforms.
Meet People Where They Are
The key is to offer multiple ways to connect. Everyone has their preferred communication method: email, social media DMs, or phone calls. Don’t let potential clients get discouraged and move on because they can’t reach you in their preferred way.
Spread Your Contact Information
Don’t limit your contact information to just the contact page. Include it:
On other website pages, like your “About” or “Portfolio” pages.
On printed materials.
In your social media bios and posts.
On e-commerce sites like Fine Art America, in your profile information.
Your Homework
Take a look at your website and social media profiles. Ensure you’re providing clear and accessible contact information across all platforms.
Need a Website Review?
I also offer an artist website review service. You’ll provide information about your art business and goals, and I’ll conduct a comprehensive review, offering detailed feedback and recommendations to align your site with your vision and audience. You can find more information about this service in the links below.
Don’t let missed opportunities slip through the cracks. Shore up your contact information today.
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